Case Study: Gentiva achieves stronger candidate engagement with Recruit Rooster

Gentiva drives 65,000+ apply clicks with Recruit Rooster

Gentiva, one of the nation's largest home health and hospice providers, faced the challenge of building a high-performance career site to support its large-scale, multi-brand, rapid growth hiring while continuously re-engaging passive job seekers. To address this, they partnered with Recruit Rooster to modernize their recruitment marketing ecosystem.

Recruit Rooster implemented a modern, search-optimized career site for Gentiva, featuring intuitive search tools, an interactive map, and Smart Job Alerts through their Talent Engage product. This solution delivered significant results, including over 600,000 yearly career site visits, 65,000 apply clicks demonstrating strong conversion, and 10,000+ Smart Job Alerts delivered. The partnership provided Gentiva with reduced drop-off, higher return visits, and sustained pipeline growth, leading to a measurable increase in recruiting efficiency.

Gentiva