Case Study: Frontdoor achieves 515% more apply clicks with Recruit Rooster

Frontdoor boosts apply clicks by 515% with Recruit Rooster

Frontdoor, a leading provider of home service plans, faced a challenge with its career site, which was built on an ATS and lacked SEO power, engaging visuals, and essential features. This limited their ability to attract and convert top talent. To address this, they partnered with vendor Recruit Rooster for a career site redesign.

Recruit Rooster implemented a modern, customizable career site with dedicated employer brand pages, a military skills translator, and on-site creative services. The solution delivered significant results, including a 25% growth in overall site traffic and a 515% surge in apply clicks from engaged candidates, transforming their site into a high-performing recruitment platform.

Frontdoor