Case Study: Pamark achieves more effective, less tense recruitment with Recright video interviews

Pamark Effective recruitment and creative video interviews

Pamark Oy (Pamark), a Finnish B2B supplier of tissue papers, cleaning chemicals and related equipment, needed to stand out in a competitive talent market while hiring a sales & marketing manager and customer service staff. To reduce candidate tension, give applicants a clearer impression of the workplace, and better evaluate skills remotely, Pamark turned to Recright’s video interview tool.

Using Recright, Pamark produced creative recorded interviews—adding a candid “blooper,” filming an office tour and posing structured questions with their chairman to assess organization, time management, goals and adaptability. Across eight video interviews the candidates appeared noticeably less tense and Pamark gained stronger, more actionable insights into fit and expertise; Pamark reports being very satisfied with Recright and plans to use the tool again.

Pamark

Tapio Marttila

Managing Director