Case Study: Happay achieves a 2X faster sales cycle with Recotap

Happay cuts sales cycle from 6 to 3 months with Recotap

Happay, a fintech leader in spend and travel management software, faced the challenge of driving pipeline and building awareness in a cluttered market. Their generic campaigns were falling flat due to varied buyer needs across different decision-makers. To achieve both awareness and precision, Happay's Digital Marketing Manager, Ravleen Kaur, turned to Recotap for an intent-driven Account-Based Marketing (ABM) strategy.

Using Recotap, Happay implemented a highly personalized LinkedIn ABM playbook. The solution involved segmenting accounts by functional need, launching 1:1 personalized ads and landing pages with Recotap's no-code tools, and layering in intent data. This approach resulted in a 3% average CTR, a 30-40% reduction in CPA, and a sales cycle that was reduced by half, from six months to just three months.

Happay