Case Study: Unfiltered Media Group boosts CTR by 50% with Recombee

Unfiltered Media Group boosts clicks by 50% with Recombee

Unfiltered Media Group, a next-generation media company operating five media brands, was using a general, outdated recommendation algorithm. They needed a new recommender engine capable of providing both product and content recommendations to personalize the experience for millions of monthly readers across their websites and emails.

The vendor, Recombee, implemented its recommendation solution across 17 different user experience points. This included personalized homepage scenarios, trending article recommendations, and the personalization of periodical emails. As a result, Unfiltered Media Group saw a 50% increase in click-through rates, improved user satisfaction, and increased the average time spent across their media brands.

Unfiltered Media Group, LLC