Case Study: The Telegraph increases engagement with Recombee personalization

The Telegraph boosts article CTR by 35% with Recombee

The Telegraph, a leading UK news publisher, faced the challenge of helping its millions of readers discover relevant content from its vast and fast-moving catalogue. They needed to increase engagement with real-time personalization while maintaining strong editorial control over their content. To address this, The Telegraph partnered with Recombee to implement its personalized recommendation service.

Recombee's solution provided dynamic article recommendations and a fully personalized Life section within the mobile app, all operating within editorially defined boundaries. The results were significant, including a 35% uplift in click-through rates versus a competitor and an 8% increase in average sessions per user within the personalized section, demonstrating Recombee's effectiveness in deepening reader engagement.

The Telegraph