Case Study: Slickdeals boosts clicks with personalized recommendations from Recombee

Slickdeals boosts CTR 70% with Recombee

Slickdeals, a leading social shopping platform, faced the challenge of providing smart product recommendations amidst a highly volatile, user-generated inventory of time-sensitive deals. They partnered with Recombee, leveraging its AI product recommendation service, to deliver personalized and timely deals based on real-time user feedback and behavior.

Recombee implemented a "Just For You" section on the homepage powered by a complex ensemble of incrementally-trained ML models and custom business rules. This solution from Recombee enabled real-time personalization and resulted in a 70% increase in click-through rate to product detail pages and a 30% increase in CTR to affiliate links, significantly improving user engagement.

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