Case Study: Showmax boosts engagement with Recombee personalization

Showmax boosts engagement and cuts churn with Recombee

Showmax, a global subscription video on demand service, faced the challenge of moving from static, editor-managed recommendations to a system that could recognize the preferences of individual users in real-time across multiple countries and languages. They partnered with Recombee for its personalization service to meet these requirements.

Recombee implemented an automatic personalized recommendation system featuring a unique model for every user with real-time updates. The solution included personalized homepage rows, browsing pages, and video detail pages. This partnership resulted in increased user engagement, higher customer satisfaction, and decreased churn rates for Showmax, while providing the ability to handle country-specific content and scale with their rapid growth.

Showmax