Case Study: Showmax achieves personalized recommendations and increased engagement with Recombee

Satisfaction Delivered Through Personalized Content Recommendations

Showmax, a global SVOD service available in more than 70 countries, faced the challenge of recommending from tens of thousands of videos and millions of possible recommendation combinations across multiple countries and languages while editors managed static suggestions. To meet real-time traffic and per-user preference requirements, Showmax chose Recombee as its long-term strategic partner for personalization services.

Recombee implemented automatic, per-user recommendation models with real-time updates and country-specific customization, scaling to large traffic and multilingual catalogs. As a result, Showmax saw increased user engagement and satisfaction, decreased churn rates, and gained the ability to tailor recommendations to business needs—benefits enabled by Recombee’s ongoing innovation and proactive feature development.

Showmax

Meindert van der Meulen

Head of Strategy and Business Intelligence