Case Study: Unfiltered Media Group, LLC achieves 50% increase in click-throughs across 5 media brands with Recombee

Replacing Outdated Recommendation Algorithm With Easy to Integrate Solution Across 5 Media Brands

Unfiltered Media Group, LLC, a channel‑agnostic media company managing five distinct brands and serving millions of monthly readers, needed to replace an outdated, popularity‑based recommendation algorithm with a solution that could deliver both product and content recommendations, personalize homepage experiences and periodical emails, and provide a fully individualized reader experience. They turned to Recombee’s recommender engine to meet these requirements.

Recombee implemented different models for content and product recommendations, deployed unique recommendation scenarios across each brand’s homepage, personalized periodic emails, and surfaced trending articles — integration, testing and deployment took just a couple of hours. Recombee is now live on five Unfiltered Media websites across 17 user‑experience points and has driven a 50% increase in click‑throughs, improved user satisfaction, and increased average time spent.

Unfiltered Media Group, LLC

Haydn Strauss

Chief Operations Officer