Case Study: Poslovi Infostud boosts job application conversion with Recombee

Poslovi Infostud drives 32% higher job application conversion with Recombee

Poslovi Infostud, the leading online job platform in Serbia, faced challenges with its in-house recommendation engine, which was difficult to scale and required significant engineering effort to maintain. They needed a solution that could provide relevant personalization for both logged-in users and anonymous visitors across various scenarios without heavy technical dependency. The company turned to the vendor Recombee for its recommendation engine service.

Recombee implemented a flexible, full-funnel personalization solution that delivered recommendations across key touchpoints, including job pages and post-application thank-you pages. The solution effectively handled cold-start scenarios for anonymous users and enriched profiles for returning visitors. As a result, Poslovi Infostud saw a 32% increase in application conversions on job listings, a 200% boost in recommendation engagement among non-logged-in users, and a 40.3% higher conversion on thank-you page recommendations, leading them to fully migrate to Recombee after a successful A/B test.

Poslovi Infostud