Case Study: Pet Media Group boosts engagement and conversions with Recombee

Pet Media Group boosts click-through rate by 29% with Recombee

Pet Media Group, a company operating leading pet marketplaces in Europe, faced challenges with user engagement and conversion. Their in-house system for showing relevant adverts was limited, leading to frequent dead-ends for users. They needed a flexible recommendation solution to personalize content, improve discovery, and re-engage customers across all their brands.

The vendor Recombee implemented its AI-powered recommendation engine, which was quickly integrated using the existing product feed. The solution provided personalized recommendations across website touchpoints and powered email newsletters, eliminating dead-end pages and boosting discovery. Recombee delivered significant results, including a 29% increase in click-through rate on adverts, a 17% increase in conversion rate to active buyers, and a 34% increase in click-rate from newsletters.

Pet Media Group