Case Study: Autohaus Kunzmann achieves 14% conversion lift and 8% higher cart value with Recombee

Personalization of Customer Experience Yields Dividends for Autohaus Kunzmann

Kunzmann (Autohaus Kunzmann), a leading German automotive e‑commerce platform, faced high interaction volumes and customers being distracted or leaving the site prematurely due to broad CMS modules and many product choices. To personalize the shopping experience and drive relevancy, they engaged Recombee (with integration partner Complex) to deliver AI‑driven product recommendations and personalized full‑text search across their site.

Recombee implemented more than 20 real‑time recommendation scenarios (homepage, product pages, cart, search) using AI ensembles, business rules (ReQL) and personalized search logic, activating recommendations in 0.4 seconds. The Recombee solution drove measurable gains for Kunzmann: a 14% increase in conversion rate, an 8% rise in shopping cart volume, an 8% boost in click‑through rate, longer sessions and search depth, and a drop in bounce rate.

Kunzmann

Dennis Ostner

Head of E-commerce