Case Study: Autohaus Kunzmann achieves 14% conversion lift and 8% increases in cart volume and click‑through rate with Recombee

Personalization of Customer Experience Yields Dividends for Autohaus Kunzmann

Autohaus Kunzmann, a leading German automotive e-commerce platform, faced high traffic but premature exits as customers were distracted by unrelated products across flexible CMS pages. In cooperation with integration partner Complex, Recombee stepped in to provide AI-driven product recommendations and personalization to address relevance, cross-sell, real-time response and the cold-start problem.

Recombee implemented 20+ fully AI-driven recommendation scenarios—add-to-cart cross-sells, price-rule filtering, category- and behavior-based suggestions and personalized full-text search—delivering personalization within 0.4 seconds. Recombee’s solution drove a 14% increase in conversion rate, an 8% increase in shopping cart volume, an 8% increase in click-through rate, and improved session metrics (time after search, search depth) while reducing bounce rate.

Autohaus Kunzmann

Dennis Ostner

Head of E-commerce