Case Study: Pepper increases click-outs by 21% with Recombee

Pepper increases click-outs by 21% with Recombee

Pepper, the world's largest social shopping community, faced the challenge of improving its product recommendations to increase click-outs to affiliate links across its platforms in ten different countries. With over 25 million monthly users and a rapidly changing inventory, their advanced in-house solution needed to be replaced by a more effective system. They turned to the vendor Recombee to achieve real-time personalization and manage recommendations centrally.

Recombee implemented a personalized "For you" section and an infinite scroll feed using a complex ensemble of AI models, including collaborative filtering and contextual bandits. This solution provided a seamless, cross-device experience. The implementation by Recombee led to a 21% increase in click-outs from the website and a 6% increase from mobile apps, alongside significantly improved user satisfaction.

Pepper