Case Study: Economia (Czech publishing house) achieves 64% increase in pageviews with Recombee's personalized news recommendations

Partnered With Geneea to Personalize News for Economia

Economia, a.s. is a major Czech publishing house operating over 20 news and professional websites (including aktualne.cz and ihned.cz) with about 500M page-views per month. Facing hundreds of new articles daily, 300,000 historical items, and the need to recognize individual user preferences while balancing personalization and discovery in real time, Economia ran a tender and selected Recombee’s news personalization system (together with Geneea’s NLP engine) after strong A/B test performance.

Recombee implemented mixed, real-time recommendations across articles, videos and galleries, enforced complex editorial rules, used reading metrics and Geneea NLP to fine-tune results, and enabled cross-portal and “read-next”/“watch-next” modules. Recombee’s solution drove a 64% uplift in conversion rate/pageviews versus editor-picked recommendations, saved editorial time and costs, increased reader engagement and session length, and improved advertising revenue.

Economia

Vojtěch Kostelecký

Product Manager