Case Study: Mafra boosts news CTR and email engagement with Recombee

Mafra boosts article CTR by 40% with Recombee

Mafra, a major media group headquartered in Prague, faced the challenge of replacing its internal recommender system to better personalize news articles and email content for its millions of monthly readers across its online outlets. The vendor, Recombee, was engaged to provide a sophisticated content personalization solution.

Recombee implemented a system using real-time collaborative filtering, text processing, and reinforcement learning across more than 65 scenarios. This solution significantly outperformed the previous in-house system, achieving a 40% higher click-through rate on suggested articles and a 25% improvement in emailing click-to-open rates for premium users.

Mafra