Case Study: itison achieves 25% higher e-commerce conversion and 2,000% ROI with Recombee's AI-powered email personalization

itison boosts newsletter ROI by 2,000% with Recombee

itison, a leading events and deals website with over 1.2 million subscribers, needed to utilize its data to conduct mass marketing campaigns. The challenge was to personalize weekly email newsletters with hyper-specific offers for each subscriber at a large scale, requiring a solution capable of real-time responses under heavy traffic. They partnered with vendor Recombee for its AI-powered recommendation solution.

Recombee implemented an ensemble of collaborative filtering and content-based models to create batch recommendations for itison's weekly email campaigns. This solution led to a 20-fold return on investment (2000% ROI). The personalized emails also resulted in a 25% increase in e-commerce conversion rate and a 20% increase in website traffic, creating a better experience for itison's subscribers.

itison