Case Study: Design Group achieves 52% increase in purchases with Recombee

How Machine Learning Can Be Used for Boosting Ecommerce Kpis

Design Group, a Danish retailer operating Moodings and Justspotted with roughly 10,000 products, wanted to fully personalize its offer and help shoppers discover desired items efficiently. To recognize individual preferences, balance personalization with discovery, find similar products, and deliver real‑time responses under large traffic, Design Group selected Recombee’s recommendation engine to provide a complex, customizable recommendation solution.

Recombee deployed automatic personalized recommendations across product pages (Also See, Other Interesting Products) and the shopping cart (Others Have Also Bought), building a model per user with real‑time updates and automated feature engineering. Recombee’s solution produced a 52% increase in number of purchases, increased recommendation relevancy, saved staff time and manual content costs, and delivered a noticeably improved shopper experience.

Design Group

Nicholas Blicker Larsen

Chief Executive Officer