Case Study: itison achieves 2,000% ROI and 25% higher e-commerce conversion with Recombee AI-powered recommendations

Hi-tech Email Product Recommendations for itison

itison, a leading Scottish deals and events website with over 1.2 million subscribers and 4,500 business partners, needed to leverage its data to personalize weekly deal and event emails at scale and keep recommendations up to date in real time. Recombee provided an AI-powered recommendation solution, delivering batch recommendations for weekly emailing to tailor offers to each subscriber’s interests.

Recombee implemented an ensemble of collaborative filtering and content-based models with real-time model updates to generate hyper-personalized weekly emails. The Recombee-powered recommendations led to about a 20% increase in traffic, a 25% rise in e-commerce conversion rate, and an overall 2,000% ROI, with personalized emails consistently outperforming editorial campaigns.

itison

Gavin Montague

Head of Development