Case Study: FTV Prima boosts content engagement with Recombee

FTV Prima boosts recirculation by 10% with Recombee

The customer, FTV Prima, a leading Central European media company, faced challenges in manually curating personalized content recommendations across its vast portfolio of online magazines to keep pace with millions of monthly visitors. This struggle affected user engagement and recirculation. To address this, they partnered with the vendor Recombee and its AI-powered recommendation engine.

Recombee implemented a fully automated, real-time recommendation solution that delivered personalized article suggestions across FTV Prima's platforms. The solution included cross-domain promotions and maintained editorial oversight. The results were significant, including a 10% increase in recirculation on CNN Prima News and 1.5 million monthly clicks through recommendation boxes. Recombee's solution successfully boosted content consumption, time spent on site, and ad impressions.

FTV Prima