Case Study: Economia achieves 64% more pageviews with Recombee personalized news recommendations

Economia boosts pageviews by 64% with Recombee

Economia, a major Czech media company, faced the challenge of manually selecting content for its numerous news portals. To improve its online products, it sought an AI-powered personalization solution to understand individual user preferences and balance discovery with relevancy. Following a competitive tender, Economia selected Recombee's recommendation service, which was integrated with Geneea's NLP engine.

Recombee implemented an automatic system for personalized article, news, and video recommendations. This solution featured a real-time updating model for every user and automated feature engineering. The results were significant, driving a 64% increase in conversion rate compared to editor-selected content. This also saved editors' time, increased reader satisfaction, and improved advertisement revenue for Economia.

Economia