Case Study: Pet Media Group achieves 29% higher advert click-throughs and 17% conversion lift with Recombee

Driving Growth for the World’s Leading Pet Marketplaces

Pet Media Group, a digital media company that operates leading pet and horse marketplaces across Europe, needed to improve discovery and re‑engagement for millions of monthly users. Facing a simple in‑house recommendation system, frequent “dead‑ends,” and markets with imbalanced supply and demand, Pet Media Group selected Recombee to deliver highly relevant, personalized content across its portfolio of sites, apps and newsletters.

Recombee implemented an AI‑powered recommendation engine with a customizable feed reader, fast time‑to‑live, dedicated support and scalable infrastructure to power on‑site, in‑app and email personalization across all Pet Media Group brands. The Recombee solution drove measurable improvements: +29% click‑through rate on suggested adverts, +17% conversion from visitor to active buyer, +34% click‑rate on newsletters, +18% email open rate and -36% unsubscribes, with rapid implementation and lower time‑to‑market.

Pet Media Group

Eyass Shakrah

Co-Founder