Case Study: Cooklist achieves 27% higher click-through rate with Recombee

Cooklist boosts click-through rate by 27% with Recombee

Cooklist, a mobile app that helps users track groceries and find recipes, needed a personalization tool to better match its over one million recipes with the individual groceries its hundreds of thousands of users purchased. They sought a solution from the vendor Recombee to personalize recommendations and optimize search results in real-time under high traffic.

Recombee implemented a solution featuring personalized full-text search and automatic recommendations using an ensemble of collaborative filtering and content-based modeling. This approach led to a 27% increase in click-through rate and a significant rise in page views, successfully personalizing over a million recipes for Cooklist's users in real-time.

Cooklist