Case Study: Sparkler builds a real-time COVID-19 insight community with Recollective

Sparkler boosts insight delivery with Recollective, driving 70-100% weekly activity completion

Sparkler, a consultancy firm, faced the challenge of gaining timely insight into how the COVID-19 pandemic was impacting consumers' daily lives for their clients across various industries. They needed a flexible, remote research solution that was easy to use and could quickly capture and communicate relevant data. They turned to the vendor Recollective and used its online community platform to address this.

The solution implemented by Recollective provided a user-friendly environment for an ongoing online community called Lockdown Unlocked. Using Recollective's tools, Sparkler developed long-term participant relationships, gained nuanced qualitative insights, and rapidly distributed findings. The results included weekly activity completion rates of 70-100%, the generation of over 25 insight emails and articles, and the hosting of 21 webinars for more than 250 attendees, which thrilled clients and informed their business decisions.

Sparkler