Case Study: Purdie Pascoe expands online healthcare research and uncovers deeper COVID-19 insights with Recollective

Purdie Pascoe deepens COVID-19 research over 2 months with Recollective

Purdie Pascoe, a global market research agency specializing in healthcare, sought to expand its online qualitative research offerings to reach a broader audience, particularly during the COVID-19 pandemic. Their challenge was to find a platform that could securely handle sensitive healthcare topics, engage participants over longer studies, and connect with hard-to-reach individuals with medical restrictions. They selected the Recollective platform for this solution.

By implementing Recollective, Purdie Pascoe gained access to advanced privacy settings and unique Task Types like Image Review, which allowed participants to share experiences anonymously and in detail. This enabled the agency to conduct a successful study on the emotional burden of COVID-19, gathering rich insights from participants even while they were sick. The solution provided a safe environment for discussion and fostered a higher level of trust, leading to a well-rounded understanding of the participant experience.

Purdie Pascoe