Case Study: Microsoft Achieves Faster In-House Qualitative Insights with Recollective

Microsoft cuts time-to-insight by 80% with Recollective

Microsoft, a global leader in innovation, faced a challenge with its traditional approach to qualitative research. The company needed a faster, more agile way to understand its Copilot AI users and Xbox gamers, as outsourcing to agencies was expensive and resulted in insights that arrived too late for key decisions. To bring research in-house, Microsoft partnered with Recollective and used its AI-powered qualitative research platform.

By implementing Recollective's platform, Microsoft's team was able to independently design, execute, and analyze research. The solution's AI tools enabled real-time data analysis and the creation of branded research communities. This resulted in an 80% decrease in time-to-insight, allowing the team to gather rich qualitative data in days instead of weeks and democratize insights across their organization.

Microsoft