Case Study: Michigan State University equips marketing research students with hands-on qualitative research experience using Recollective

Michigan State University integrates Recollective into 2 courses to train future researchers

Michigan State University's Master of Science in Marketing Research (MSMR) program sought to update its curriculum with modern online qualitative research technology. Their challenge was to move beyond in-person qualitative methods and provide students with hands-on experience using the kind of platform that researchers increasingly adopt for remote studies, thereby keeping students competitive in the evolving market research industry. They partnered with the vendor Recollective for its online qualitative research platform.

Recollective implemented its platform as a core part of the MSMR coursework, providing students with demo sites and training. Students used Recollective to execute full live research projects, including recruiting participants, programming activities, and analyzing data. The solution gave students practical skills in the full lifecycle of online qualitative research. As a result, students gained a valuable competitive advantage, often highlighting their Recollective experience on resumes, and were prepared to immediately contribute in their future research careers.

Michigan State University