Case Study: Michaels accelerates customer insights with Recollective

Michaels launches a 3-day insight community in 10 days with Recollective

Michaels, North America's largest arts and crafts specialty retailer, needed to quickly gather customer feedback on a new in-store prototype. Their challenge was to collect high-quality insights from a specific customer segment across three store openings happening simultaneously, moving beyond inefficient and costly in-person intercept interviews. They partnered with the vendor Recollective to implement a solution using its online research community platform.

Recollective implemented a fast-turnaround 3-day 'Pop Up' Research Community for Michaels. This allowed them to screen and onboard 45 pre-screened participants who provided timely feedback through daily online activities. The solution gave the Michaels team real-time visibility into the data and ensured cohesive, high-quality insights from their target audience, all completed within a 10-day timeline.

Michaels