Case Study: Horowitz achieves a successful brand rebrand and digital transition with Recollective

Horowitz modernizes print publishing with Recollective through monthly community insights

Horowitz Research partnered with Recollective to help a traditional print publisher facing the challenge of modernizing its brand and shifting to digital to appeal to younger consumers. The publisher needed to understand how to engage this new audience, determine the role of its print publication online, and map the changing shopper journey, but lacked the internal resources for ongoing, ad-hoc research.

Using Recollective's online community platform, Horowitz implemented a long-term study with frequent activities to gather continuous feedback. This solution provided the insights needed for a full rebrand, a new website, and the development of consumer-centric tools like a credit card comparison feature. Recollective enabled the publisher to save time and money by consolidating all research into a single, flexible study space, ultimately allowing them to remain relevant to a younger, digital audience.

Horowitz