Case Study: Enov achieves scalable, faster qualitative insights with Recollective AI-Moderated Interviews

ENOV scales qualitative research with Recollective, cutting moderation from hours to minutes

Enov, a French market research agency, faced the challenge of capturing rich, in-the-moment participant feedback immediately after product use tests across multiple global time zones. The manual process of having moderators probe each participant was a significant bottleneck, making it impractical to scale their qualitative research. They turned to their vendor, Recollective, to solve this with its AI-moderated conversational interviews.

Recollective's solution was its Conversational Tasks feature, which uses an AI moderator to automatically probe participants at the exact moment they complete a task. This provided Enov with scalable qualitative research, a substantial reduction in manual moderator workload, and faster delivery of insights. The results allowed them to run studies with participant volumes previously out of reach and to reallocate time from manual chasing to strategic analysis and client deliverables.

ENOV