Case Study: C+R Research helps a global food manufacturer build an innovation pipeline with Recollective

C+R Research builds a year-long consumer innovation community with Recollective

The customer, a leading food manufacturer, faced pressure to innovate and regain market share in a consumer packaged goods industry disrupted by non-traditional competitors like meal kit services. They partnered with C+R Research to understand consumer pain points and develop a new product pipeline. C+R used the Recollective platform to conduct this multi-phase ethnographic study.

Using Recollective, C+R implemented a longitudinal online community to observe consumers across the United States. The solution utilized journals, videos, and discussions to gather insights into real product usage over several months, saving costs compared to traditional travel-based ethnography. Recollective enabled the client to build an ongoing relationship with consumers, understand their true challenges, and ultimately develop a series of innovative product ideas based on solving real pain points. The project was so successful it remained ongoing almost a year later.

C+R Research