Case Study: Algonquin College builds practical online qualitative research skills with Recollective

Algonquin College gives MRBI students hands-on online qualitative training with Recollective since 2012

Algonquin College's Marketing Research & Business Intelligence (MRBI) program faced the challenge of updating its curriculum to reflect the shifting landscape of qualitative research, which was moving from in-person to online methodologies. The college needed a technology partner that was an industry leader, fit its culture, and met the stringent data security and hosting mandates required for its government-related client projects. They partnered with the vendor Recollective to integrate its online qualitative research platform into their teaching.

Recollective provided the MRBI program with access to its platform, training materials, and support team. An expert from Recollective visits the classroom annually to provide hands-on advice as students design and implement their own research projects. This solution gave students practical, hands-on experience with a leading tool, providing them with a valuable skill set and the confidence to use online qualitative research in their future careers. This partnership with Recollective provided graduates with a competitive advantage in the workforce.

Algonquin College