Case Study: Resch&Frisch achieves 28% recommendation conversion rate and >100 conversions/day with Recolize

Back´s zu Hause – Magento Shop for Fresh Bakery Products in Highest Quality

Resch&Frisch, an Austrian family bakery behind the Back’s Zuhause Magento shop, supplies 170,000 households with frozen bakery products and handled over 70,000 online orders in 2016. To better present its broad product assortment and increase online sales, Resch&Frisch integrated the Recolize Recommendation Engine into their Magento store.

Recolize implemented personalized recommendations across product detail, catalog and search pages, mini‑cart/cart upsells, checkout success and error pages, plus cart personalization, seasonal product exclusion rules, last‑viewed lists and a responsive setup across three domains. The Recolize solution delivered measurable results: more than 100 Recolize conversions per day, a 28% conversion rate on recommendations and a reported 2.751% ROI.

Resch&Frisch

Mag Eva Ertl