Case Study: Goodway Group achieves a united remote workforce and 40% sales growth with Recognize

Creating All-for-One Mentality in a Remote Workforce

Goodway Group, a 400+ employee digital advertising agency with a fully virtual workforce, needed a better way to sustain company values and celebrate employee wins across distributed teams. To replace an informal private Twitter feed and embed recognition into everyday tools, Goodway Group selected Recognize and its platform—integrated with Yammer—to formalize peer-to-peer recognition and reinforce culture.

Recognize was implemented directly inside Yammer, enabling users to send and view recognitions without leaving their collaboration tool, create custom badges aligned to company values, and access built‑in reporting. Since adopting Recognize in 2014 Goodway Group has activated almost 330 users, logged 37,948 recognitions over five years (about 115/week), doubled the number of recognitions sent, and saw a 40% sales increase in the first month—delivering stronger engagement and a more united remote workforce.

Goodway Group

Jay Friedman

President