Case Study: Poundland creates a barrier-free shopping experience with Recite Me

Poundland delivers a barrier-free shopping experience for 1 million monthly visitors with Recite Me

Poundland, a British variety store chain with over 800 locations, sought to close the disability employment gap and create a barrier-free online experience for its customers and potential employees. Their challenge was to stop losing the combined £11.75 billion spending power of the 4.3 million disabled online shoppers who click away from inaccessible websites. To achieve this, they partnered with vendor Recite Me to implement a solution providing maximum customization options for all online visitors.

Recite Me implemented its assistive toolbar across Poundland's main and careers websites. This solution provides users with a wide range of customization tools, including a screen reader, reading aids, styling options, and translation into over 100 languages. The measurable impact has been significant, with the toolbar being used by over 12,000 unique users, resulting in more than 75,000 page views in a 12-month period. Recite Me's technology ensures everyone can use Poundland's websites in a way that suits their individual needs.

Poundland