Case Study: Newcastle United FC achieves inclusive online access and increased fan engagement with Recite Me

Newcastle United FC - Customer Case Study

Newcastle United FC, a long-established Premier League club, wanted to bring its "United As One" inclusion initiative online so fans with disabilities, visual impairments or who speak English as a second language could access club news, fixtures and buy tickets. To achieve this the club partnered with Recite Me to add an on-site assistive accessibility toolbar.

Recite Me installed its assistive technology toolbar at the start of the 2019/20 season, providing screen reader, audio, styling and reading-support tools plus on-demand translation into over 100 languages with 35 text-to-speech voices. The Recite Me solution made Newcastle United FC’s content immediately accessible at the click of a button, enabling more supporters to engage with club news, check fixtures and purchase tickets and merchandise online — a change the club says has increased its reach and engagement.

Newcastle United FC

Lucy Oliver

Head of Inclusion