Case Study: Great Western Railway achieves inclusive digital access and easier online ticketing with Recite Me

Great Western Railway - Customer Case Study

Great Western Railway (GWR), a major FirstGroup-operated train operator managing 200+ trains and calling at over 270 stations, sought to ensure its website was fully accessible for disabled customers and people who don’t speak English as a first language. To meet this brief, GWR partnered with Recite Me to add digital accessibility tools to its site.

Recite Me was integrated into GWR’s website, offering audio, styling, reading aids and translation into over 100 languages so customers can buy tickets, check timetables, view travel news and book assisted travel more easily. The Recite Me solution has helped GWR make its site accessible to the one in five people in the UK (about 13 million), boosting digital inclusion and customer confidence.

Great Western Railway

Kevin Jones

Digital Product Manager