Case Study: FirstGroup PLC achieves a more inclusive website experience with Recite Me

FirstGroup PLC supports over 19,200 website visitors with Recite Me

FirstGroup PLC, a leading UK transport provider operating as FirstRail, faced the challenge of making its website truly inclusive. With studies showing 20% of the population has impairments that make accessing online information difficult, the company sought a solution to avoid excluding a significant portion of its customers. They partnered with vendor Recite Me to implement its assistive toolbar.

Recite Me's solution provided an additional layer of inclusive software, including text-to-speech, customization, reading aids, and translation tools. This allowed each website visitor to personalize their experience. The implementation was highly successful; in 2020 alone, the Recite Me toolbar helped over 19,200 people read and understand content on FirstRail's websites, making the site accessible and inclusive for all visitors.

FirstGroup PLC