Case Study: England and Wales Cricket Board boosts website accessibility with Recite Me

England and Wales Cricket Board reaches 10,696 unique users with Recite Me

The England and Wales Cricket Board (ECB) partnered with Recite Me to address the challenge of making its digital platforms accessible to all cricket fans, including those with disabilities and for whom English is a second language. The goal was to create a truly inclusive online experience that aligned with the ECB's vision to grow the game for everyone.

Recite Me implemented its Toolbar on the ECB website, providing features like screen reading, text translation, and extensive visual customisation. This solution was praised by users for its ease of use and variety of options. The implementation achieved significant reach, with over 10,000 unique users utilising the Recite Me Toolbar in a 12-month period, demonstrating its measurable impact on digital inclusion.

England and Wales Cricket Board (ecb)