Case Study: Birmingham Airport boosts website engagement with Recite Me Toolbar

Birmingham Airport boosts website sessions by 15% with Recite Me

Birmingham Airport was committed to enhancing equality, diversity, and inclusion as part of its customer journey, recognizing the need to meet the diverse needs of its over 13 million annual passengers. To address this challenge, the airport partnered with vendor Recite Me to implement its Assistive Toolbar on its website.

The solution from Recite Me provided users with tools like a screen reader, styling customization, reading aids, and translation into over 100 languages. This implementation led to significant measurable improvements, including a 15% increase in website sessions, a 20% increase in engaged visits, and an overall engagement boost of 4.5%. In a 12-month period, the toolbar was used by over 77,000 unique users.

Birmingham Airport