Case Study: AG Barr boosts website accessibility and inclusivity with Recite Me

AG Barr improves website accessibility for 13 million UK users with Recite Me

AG Barr, the producer of iconic beverages like IRN-BRU and Tizer, sought to make its digital platforms accessible to all users. Recognizing that poor accessibility causes many disabled individuals to abandon businesses, AG Barr partnered with vendor Recite Me to implement the Recite Me Toolbar on its corporate website.

The solution from Recite Me empowered users with features like text-to-speech, styling customization, reading aids, and translation into over 100 languages. This inclusive approach enhanced the user experience for visitors with diverse needs and reflected AG Barr's mission to be a socially responsible business, helping to ensure no visitor is turned away due to poor accessibility.

AG Barr