Case Study: Paleo Supply Co achieves accurate recipe costing and nutrition labeling with ReciPal

Paleo Supply Co Uses ReciPal Nutrition Labels for Their Launch

Paleo Supply Co is a paleo and gluten-free food brand founded by Kirsty Briscoe, with products sold online, at local markets, and planned for major retailers. Because their recipes use mostly organic ingredients and can be expensive to make, the company needed a way to understand exact recipe costs so they could price products affordably for cost-conscious customers. They turned to ReciPal for help with pricing, nutrition analysis, and labeling.

ReciPal helped Paleo Supply Co calculate exact recipe costs and complete nutrition analysis and labeling, which were critical steps for the launch. The company said ReciPal’s customer service and functionality were unmatched, and the platform helped them get started quickly and confidently. While no specific financial metrics were provided, the impact was clear: ReciPal enabled the brand to launch with compliant labels and a pricing strategy based on real cost data.

Paleo Supply Co

Kirsty Briscoe

Owner