Case Study: Influitive achieves customer-centric, transparent product decisions with Receptive

Truth, Transparency, and Receptive How Influitive Improves their Product

Influitive, an engagement-platform company, faced fragmented customer feedback spread across spreadsheets, Trello, JIRA and ProductPlan with no deduplication or single source of truth—making it hard to prioritize features and make customer-centric product decisions. Seeking a B2B-focused solution with Salesforce integration and the ability to weigh metrics like MRR and priority, Influitive selected Receptive to centralize and contextualize feedback.

Receptive became Influitive’s system of record for product feedback, introducing priority sliders, Salesforce integration, and ongoing priority capture tied to business metrics, while enabling a clear Product Feedback Policy and SLAs. As a result, product decisions are more transparent, justifiable and aligned across Sales, CS and Dev teams, customer expectations are clearer, and Influitive reports better prioritization and a competitive edge thanks to Receptive.

Influitive

Aaron Rothschild

Former Director of Product Management