Case Study: BridalLive cuts through feedback noise to prioritize customer-requested features with Receptive

How BridalLive Cut Through The Feedback Noise With Receptive

BridalLive, the #1 bridal shop software serving over 700 stores, was overwhelmed by ad‑hoc product requests and struggled to decide which features to build. To tame the noise and better align development with customer needs, BridalLive turned to Receptive’s customer feedback and roadmap platform.

Using Receptive, BridalLive was set up in hours, imported their top 30 JIRA requests, opened feedback to customers, and leveraged the Customer SmartList plus weekly prioritization meetings to focus work. Receptive gave them a clickable roadmap and clear priorities, enabling regular, customer‑driven product improvements, reduced guesswork, and the order CEO Tom Esposito says has restored enjoyment running the business.

BridalLive

Tom Esposito

CEO