Case Study: Beekeeper achieves streamlined customer feedback and prioritization with Receptive

Beekeeper’s Product Feedback Journey

Beekeeper, a communication and collaboration hub for digital workplaces and non-desk employees, struggled to manage product feedback as they scaled. They initially used Google Docs and then Salesforce to collect requests, but scattered spreadsheets and a lack of product-team access in Salesforce made it hard to see customer priorities and left customer success doing time-consuming handoffs. To solve this, Beekeeper adopted Receptive for centralized feedback management.

Receptive was integrated with Beekeeper’s platform so customers could submit, browse and rank requests while the product team gained direct access to unfiltered feedback. Receptive’s workflow (including a visible "Planned" status) gave clear prioritization, eliminated the weekly success-to-product handoff meetings, and improved transparency—customers feel heard and relationships have strengthened—freeing customer success from being the middleman. Receptive enabled faster, data-driven prioritization and clearer roadmap communication.

Beekeeper

Lisa Starita

Head of Customer Success Operations