Case Study: Vanity Table achieves $166K in SMS revenue with Recart

Vanity Table drives $166k in 2 months with Recart

Vanity Table, a beauty brand offering Korean products globally, faced a challenge when updates from Apple and Google limited their ability to send push notifications through their mobile app. They needed a new mobile-first marketing solution to re-engage customers and encourage app downloads. They turned to the vendor Recart to implement an SMS marketing strategy.

Recart implemented a three-part solution featuring a compliant pop-up for subscriber growth, an automated welcome SMS flow, and targeted promotional campaigns. This strategy generated $166,000 in revenue from SMS in just two months. Vanity Table also gained 29,000 SMS subscribers, achieved a 42.7% click-through rate on their welcome message, and ran multiple campaigns with over 20x return on investment.

Vanity Table