Case Study: True Classic boosts list growth and revenue with Recart

True Classic boosts revenue 8% with Recart

The customer, True Classic, a leading DTC brand, sought to determine if Recart popups could outperform the built-in popups of their existing ESP to improve list growth and revenue, even when using an identical design and offer.

Recart implemented its highly optimized popup architecture for the test. The solution delivered significantly better results, with Recart driving a 29% increase in SMS subscribers, a 19% increase in email subscribers, and an 8% lift in total revenue. This performance translates to an estimated 300,000 additional email and 150,000 additional SMS subscribers annually for True Classic.

True Classic