Case Study: VANITY TABLE generates $166k in SMS revenue with Recart

SMS Resulted in $166k in 2 Months for Shopify Store, VANITY TABLE

Vanity Table, a Shopify beauty brand known for Korean nail products, cosmetics, and skincare, worked with Recart after recent Apple and Google changes limited its ability to reach past app users through push notifications. The brand needed a way to convert website visitors into SMS subscribers so it could re-market in a mobile-first way and drive app downloads.

Recart implemented a mobile-optimized SMS strategy for Vanity Table using a website pop-up, a three-step welcome flow, and promotional campaigns tied to major sales moments like Black Friday. The result was $166k in SMS revenue, nearly 20k new subscribers, a 14% opt-in rate, and a 42.7% welcome message CTR, with campaigns delivering more than 20X ROI.

Vanity Table