Case Study: NY&Co triples email opt-ins and grows SMS subscribers with Recart

NY&Co triples email opt-ins and adds 228K SMS subscribers with Recart

NY&Co was facing significant challenges with its popup strategy, which was actively hurting its email and SMS conversion rates. Their popups provided a hard-to-read experience, lacked full-screen functionality, had no phone number verification, and were pushing visitors away from the site instead of converting them. They partnered with the vendor Recart to analyze and optimize their popup experience for higher conversions.

Recart implemented its solutions, including its OneClick feature, which uses machine learning to allow returning visitors to opt-in without typing. This created a seamless, frictionless subscription process. As a result, NY&Co's email subscribers grew from 112,260 to 275,640 and their SMS list grew from 86,028 to 234,384 subscribers. Recart's solution tripled email opt-ins and built a massive SMS list from scratch, transforming their popups into a high-performance growth engine.

NY&Co